QQ音樂×艾媒咨詢 | 中國音頻音質(zhì)行業(yè)白皮書

當(dāng)音頻從“能聽就行”的工具化需求，升級為“追求好音質(zhì)”的體驗化剛需，中國音頻行業(yè)正迎來一場“音質(zhì)覺醒的時代拐點。過去，“好音質(zhì)”是發(fā)燒友的專屬標(biāo)簽；如今，從年輕人的日常聽歌、職場人的專注背景音，到家庭智能終端的場景化需求，全民對“高品質(zhì)聲音”的追求正在爆發(fā)——好音質(zhì)不再是小眾熱愛，而是大眾消費的核心訴求。技術(shù)的迭代打破了“好音質(zhì)=高門檻”的認知，用戶與品牌的雙向奔赴，更推動“好音質(zhì)”從“模糊感知”走向“標(biāo)準(zhǔn)定義”。

iiMedia Research（艾媒咨詢）數(shù)據(jù)顯示，2025年中國耳朵經(jīng)濟市場規(guī)模為6110.1億元，預(yù)計2029年將達到7415.8億元。艾媒通過對行業(yè)趨勢的系統(tǒng)梳理，期望為品牌、用戶與行業(yè)從業(yè)者提供一份“全民好音質(zhì)”時代的參考坐標(biāo)，共同見證音頻行業(yè)從“量的擴張”向“質(zhì)的提升”的跨越。(《QQ音樂×艾媒咨詢 | 中國音頻音質(zhì)行業(yè)白皮書》完整高清PDF版共43頁，可點擊文章底部報告下載按鈕進行報告下載）

As audio evolves from a utilitarian need of "barely audible is enough" to an experiential imperative of "pursuing superior sound quality," China's audio industry is reaching a pivotal turning point: an era of audio awakening. In the past, "superior sound quality" was an exclusive hallmark of audiophiles. Today, the pursuit of "high-fidelity sound" is surging nationwide—manifesting in young people's daily music listening, professionals' focus-enhancing background sound, and scenario-specific demands for smart home terminals. Superior sound is no longer a niche passion but a core demand of mainstream consumption. Technological advancements have shattered the perception that "superior sound equals high barriers to entry." The mutual commitment between users and brands is further driving the definition of "superior sound" from a "vague perception" toward a "standardized benchmark."

iiMedia Research data indicates that China's audio entertainment market will reach a scale of RMB 611.01 billion yuan in 2025, with projections suggesting it will expand to RMB 741.58 billion yuan by 2029. Through a systematic analysis of industry trends, iiMedia Research aims to provide brands, users, and industry practitioners with a reference point for the era of "High-Quality Audio for All." This initiative seeks to collectively witness the audio industry's transition from "quantitative expansion" to "qualitative enhancement." (“iiMedia Report | White paper on the audio sound quality industry in China” full version has 43 pages, please click the download button at the bottom of the article to download the report)

第一章 音質(zhì)覺醒，高品質(zhì)音質(zhì)時代的到來

第二章 技術(shù)變革，用戶與品牌的雙向奔赴

第三章 誰在追求好音質(zhì)，好音質(zhì)不再是發(fā)燒友專屬

第四章 未來展望，滿足用戶與品牌設(shè)備需求的認證體系

第五章 音質(zhì)覺醒，音質(zhì)體驗下一站

本文內(nèi)容節(jié)選自艾媒咨詢發(fā)布的《QQ音樂×艾媒咨詢 | 中國音頻音質(zhì)行業(yè)白皮書》，完整版報告共43頁