中國時裝品牌之禾亮相巴黎時裝周

3月5日，在巴黎時裝周期間，中國時裝品牌之禾在巴黎裝飾藝術博物館內精彩亮相，通過一場展示其工坊系列作品的時裝秀，以及題為“之禾五色”的特別展覽，呈現了其2026秋冬系列。

On March 5, during Paris Fashion Week, the Chinese fashion brand ICICLE made a striking appearance at the Musée des Arts Décoratifs in Paris, presenting its Autumn/Winter 2026 collection through a fashion show featuring its Atelier collection, along with an exhibition titled

An Exploration of the Five Colors — The ICICLE Spectrum

極簡卻優雅且富有辨識度的服裝，以利落的剪裁呈現，由來自不同文化背景的模特演繹，展現出中國哲學與法國精湛工藝的完美結合。

Minimalist yet elegant and distinctive garments, with clean cuts, presented by models from diverse cultural backgrounds, showcased a perfect combination of Chinese philosophy and French savoir-faire.

“中國美學思想塑造了我的設計方式：留白的價值、克制的智慧、不張揚之物的靜謐尊嚴。這些理念——舒適、比例、得體感——構成了設計的底層架構。它們指導著縫線落下的位置，以及服裝所不言說的部分。”之禾創意總監Bénédicte Laloux說道。

"Chinese aesthetic thinking shapes how I approach design: the value of emptiness, the intelligence of restraint, the quiet dignity of things that don't demand attention. These ideas — comfort, proportion, a sense of propriety — form the underlying architecture. They guide where a seam falls and what a garment does not say," said Bénédicte Laloux, creative director of ICICLE.

Laloux出生于法國并在巴黎生活了25年。她也熱衷于重新詮釋并玩味法式優雅與女性韻味的概念。“東方與西方相遇——法式優雅遇上對已有之物及大自然恩賜的敬意。”她補充道。

Laloux was born in France and has been living in Paris for the past 25 years. She also enjoys reinterpreting and playing with the notions of French chic and femininity. "East meets West — French elegance meets reverence for what already exists and what nature has bestowed upon us," she added.

之禾品牌由葉壽增與陶曉馬于1997年在上海創立，其發展始終根植于“天人合一”的理念。“在國際市場上，這也是之禾的獨特性之一。我們希望通過時裝去詮釋中國傳統文化與哲學，對其進行一種‘當代化’的翻譯，讓其能夠被當代人在日常生活中使用。”葉壽增說道。

Founded in Shanghai in 1997 by Ye Shouzeng and Tao Xiaoma, ICICLE's development in China has always been rooted in the concept of "the harmony between humanity and nature". "On the international market, this is also part of what makes ICICLE unique. We aim to use fashion to interpret China's traditional culture and philosophy, providing a 'contemporary' translation that allows these traditions to be incorporated into everyday life today," Ye said.

秉持這一理念，之禾采用羊絨、亞麻、羊毛、絲綢和棉等高品質天然纖維，創造適用于日常生活與工作的服裝，并強調優雅、舒適、簡約與功能性。

In this spirit, ICICLE uses noble natural fibers — such as cashmere, linen, wool, silk, and cotton — to create garments designed for everyday life and work, with an emphasis on elegance, comfort, simplicity and functionality.

現場展覽則聚焦于中國的傳統五色——白、青、黑、赤、黃。這些顏色源自五行體系（金、木、水、火、土）。

The on-site exhibition focused on the fundamental colors of Chinese tradition — white, blue-green, black, red and yellow — which derive from the system of the Five Elements (metal, wood, water, fire and earth).

之禾全球傳訊總監 Victoria Marenzi 認為，這展示了古老的思想體系如何啟發當代時尚設計。她說道：“兩年前，我們通過品牌雜志開始引入這些理念；我們通過在前兩個巴黎時裝周上展示的系列作品，以及此次展覽，進一步延展了這一敘事。對我們而言，顏色不僅僅是裝飾，它是一種理解世界的方式。”

Victoria Marenzi, ICICLE's global communications director, believed this demonstrates how an ancient system of thought can inspire contemporary fashion design. She said: "We began introducing these ideas through our magazine two years ago, and over the past two seasons during Paris Fashion Week we have expanded that narrative through the collections and now with this exhibition. For us, color is not decoration, it is a way of understanding the world."

展覽還展示了之禾與中國傳統手工藝人的合作成果，包括“千層底” 與香云紗的搭配，以及侗布——這種紡織遺產由生活在中國西南貴州省的侗族女性世代傳承。

The exhibition also showcased craft collaborations between ICICLE and traditional Chinese artisans, including the "thousand-layer sole" paired with canton gauze, as well as Dong Cloth, a textile heritage preserved by the Dong women living in Southwest China's Guizhou province.

目前，之禾在全球運營235家店鋪，其中230家位于中國近110座城市。2013年，之禾巴黎設計中心成立，旨在借助巴黎這一窗口，吸納歐洲資深時尚人才，并在店鋪設計、品牌傳播等方面積累全方位經驗。

Currently, ICICLE operates 235 stores worldwide, including 230 in nearly 110 cities across China. In 2013, the ICICLE Paris Design Center was established, aiming to leverage the city as a window to Europe's experienced fashion talent, as well as to gain comprehensive expertise in areas such as store design and communications.

2018年，公司收購了創立于1945年的法國品牌卡紛（Carven）。2019年，之禾在巴黎喬治五世大道35號開設了全球旗艦店。2021年，之禾卡紛（ICCF）集團正式成立，總部設在巴黎。

In 2018, the company acquired the French brand Carven, founded in 1945. In 2019, ICICLE unveiled its global flagship store at 35 Avenue George V in Paris. In 2021, the ICCF Group — ICICLE Carven China France Group — was officially established and headquartered in Paris.

葉壽增表示：“我們帶著中國的文化與自豪出海，同時也會入鄉隨俗。比如在法國，之禾的經營方式是法國式的，我們希望實現一種融入式的發展，絕不能成為一個異類。”目前，之禾與卡紛品牌在法國共雇有150名員工，而如今之禾的創意總監Laloux是之禾當年在巴黎招聘的第一位員工。

"We approach international development with Chinese culture and pride, while also adapting to local markets. For example, in France, ICICLE operates in a French way — we aim for an integrative approach and never want to be seen as an outsider," Ye said. Currently, ICICLE and Carven together employ 150 people in France, with Laloux, ICICLE's creative director, as the first employee ICICLE hired in Paris.

之禾結合法國工藝、中國與法國的協同設計、來自意大利、日本與中國的高品質面料，以及中國制造的規模與競爭優勢，在國內與國際市場形成互補且互利的品牌優勢。

ICICLE leverages French craftsmanship, collaborative design between China and France and high-quality fabrics from Italy, Japan and China, as well as the scale and competitive advantages of Chinese manufacturing, to create complementary and mutually beneficial strengths for the brand in both domestic and international markets.

在葉壽增看來，國內市場與海外市場具有同等戰略重要性。未來幾年，之禾計劃開設更多海外門店。不過，鑒于其高端時尚定位，之禾選擇直接進入對品質與設計有嚴苛要求的成熟市場。因此，歐洲成為之禾最主要的海外市場。除巴黎之外，品牌還計劃進入倫敦、米蘭以及一些其他歐洲重要城市。

For Ye, the domestic and overseas markets are of equal strategic importance. ICICLE plans to open more overseas stores in the coming years, but by taking its premium fashion positioning, ICICLE has chosen to enter mature markets directly, where quality and design are held to strict standards. Europe is therefore ICICLE's primary overseas market. Beyond Paris, the brand is also targeting London, Milan and other key European cities.

葉壽增補充道：“從長遠來看，美國市場也在我們的規劃之中，盡管當前的地緣政治環境與關稅政策仍構成一定挑戰。此外，我們也會考慮亞洲的鄰國市場，比如日本。”他認為，日本是一個重要的市場機會，該國人口超過一億，且擁有高度成熟的高端消費群體。

"In the long term, the US market is also part of our plan, although current geopolitical conditions and tariff policies remain a challenge. Additionally, we are considering neighboring Asian markets — for example, Japan," added Ye, who sees Japan as a significant opportunity, with a population of more than 100 million and a highly sophisticated high-end consumer base.