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Coco Jones上周剛發(fā)了2026年首單《Luvagirl》,一周后就甩出完整MV。這速度不像發(fā)歌,更像產(chǎn)品經(jīng)理趕Q1 OKR。
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她在Instagram提前劇透,八張海報對應(yīng)八種「luvagirl」人格:有相信愛情但需要安全感的「FULL OF 'IT'」,把 femininity 當(dāng)武器的「SUPER FLIRT」,還有「THERAPYISHA」這種一旦發(fā)現(xiàn)不對立刻撤的清醒型。最狠的是「ALL EYES ON SHE」——表面甜,底下藏牙。
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這設(shè)計讓我想起 dating app 的 persona 標(biāo)簽系統(tǒng),只不過 Jones 給每個類型寫了完整用戶畫像,連行為模式都配好了。
她之前在Uproxx采訪里吐槽過做專輯的難度:「Keeping people's attention is one thing. Saying things that haven't already been said... It's like, who am I, Albert Einstein?」
MV已經(jīng)上線。評論區(qū)有人認(rèn)領(lǐng)了「HOPEFUL ROMANTIC」人設(shè)——「main character; by design. she doesn't chase the moment, she is the moment.」
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