演員張靜初因“優思益”售后處理引不滿！最新回應

近日，不少網友反映，曾在張靜初直播間購買 “優思益” 相關產品，如今不僅遲遲未收到退款，還陷入退貨無門的困境。

Chinese actress Zhang Jingchu is facing growing backlash after consumers who purchased "YouthIt" products through her livestream said they were unable to obtain refunds or return the items.

對此，張靜初在最新發布的視頻中作出回應，稱自己剛從秘魯旅行回來，已看到網友關于“優思益”的相關評論，明確表示當前問題的解決方式仍需通過平臺售后和客服統一處理，同時表達了對網友情緒的理解，并承諾后續會持續關注此事，感謝網友的理解與支持。

然而，張靜初的回應并未平息網友的不滿。不少網友表示，平臺售后渠道早已走不通，消費者在平臺與相關方之間被來回推諉。

In a recent video, Zhang said she had seen the complaints and that the matter should still be handled through the platform's after-sales and customer service channels.

Her response, however, did little to ease public anger, with many buyers saying those channels have been ineffective and left them without a clear solution.

律師：不存在“不知情免責”

對此，北京市高朋（南京）律師事務所合伙人陳凱律師認為，明星主播的法律責任不存在“不知情免責”。明星在直播間以推薦、證明等形式帶貨，本質上屬于廣告法上的廣告代言行為。不論明星是否明知品牌造假，均須與廣告主共同承擔賠償責任。

Legal experts say celebrities cannot avoid liability by claiming ignorance. Chen Kai, a lawyer at Gaopeng & Partners, said livestream endorsements are legally treated as advertisement, meaning endorsers may share responsibility with the brand.

另外，“推給平臺”并不能切割張靜初的法定責任。張靜初將消費者引向“平臺客服”，試圖將責任轉嫁給電商平臺，這在法律上并不構成有效的責任切割。事實上，在優思益品牌方已陷入“無力售后”的困境下，讓消費者自行與平臺周旋，實質上是將維權成本轉嫁給了消費者。

He added that directing consumers to platform customer service does not remove that responsibility and may instead shift the burden onto buyers when after-sales support breaks down.

購買了“優思益”的消費者應如何維權呢？

律師表示，結合當前事件進展及媒體披露信息，生產者和經營者或涉嫌欺詐，消費者有權向其主張“退一賠三”。同時，鑒于曝光產品存在虛假標注產地的情況，律師認為，這也屬于重大安全隱患，消費者可以依據《食品安全法》尋求10倍賠償。消費者可從以下三個路徑進行維權：

① 證據固定與收集：消費者需保留訂單截圖、支付記錄、物流信息等；同時，截圖保存產品頁面、直播視頻、廣告文案等虛假宣傳內容；另外，保留與商家、平臺客服的對話記錄（如平臺敷衍退款、拒絕賠償等情況）。

Affected consumers can seek compensation by preserving evidence such as order records, payment receipts, product listings and communications with sellers or platforms.

② 投訴與舉報：消費者可通過12315平臺或向當地市場監管局舉報，要求立案調查并處罰涉事企業；還可向稅務部門及公安機關報案。

They may also file complaints through China's 12315 consumer hotline or report the case to market regulators or police.

③ 訴訟與集體維權：消費者可依據《民事訴訟法》向法院起訴，主張退貨退款及三倍賠償。若受害者眾多，可依據《消費者權益保護法》第47條，由省級消協提起公益訴訟，以降低個體維權成本。若擔心企業轉移資產，可向法院申請凍結涉事公司賬戶或等值財產。

Legal action remains another option. Consumers can seek refunds and triple compensation, while consumer associations may pursue public interest litigation in large-scale cases. Courts can also freeze company assets to prevent transfers.

4月1日，央視曝光“澳洲優思益”虛構海外產地、偽造品牌背景，所謂墨爾本工廠實為汽車維修站，產品實為國內代工生產。該產品目前已全網下架，多位明星、主播曾帶貨相關產品。

4月1日，曾代言、售賣過優思益產品的李若彤、明道、章小蕙、曾舜晞等演藝人員分別致歉，并公布后續處理說明（）。

Earlier reports found that the "Australian YouthIt" brand had fabricated its overseas origin, with its claimed Melbourne factory allegedly being an auto repair shop while the products were made domestically. The items have since been removed from major e-commerce platforms, and several celebrities have issued public apologies.

據國家市場監督管理總局4月1日公告，針對媒體報道的跨境電商進口“優思益”保健品涉嫌原產地造假、虛假宣傳等問題，國務院食安辦、市場監管總局、海關總署高度重視，立即組織涉事地市場監管部門和海關開展調查核實，嚴查違法違規行為，切實維護市場秩序，保護消費者合法權益。

來源：中國青年報 紅星新聞 揚子晚報

跟著China Daily

精讀英語新聞

“無痛”學英語，每天20分鐘就夠！